Do Managers Truly Understand How to Measure Critical Success Factors (CSFs)?

Earlier this month, I spoke with James H. Dobbins about his latest book, Critical Success Factors: How to Effectively Identify, Measure, and Apply CSFs, which equips managers with a practical framework to accurately identify, measure, and apply their critical success factors (CSFs). Unlike previous efforts that relied on broad surveys and statistical analyses intended to generate generalized lists of CSFs, this approach honors the foundational definition of CSFs and provides actionable guidance tailored to each manager’s unique context.

During our conversation, I asked James, "What are the biggest mistakes managers make when trying to measure critical success factors (CSFs)?" Here is his complete answer:

The biggest mistake managers make when trying to measure critical success factors (CSFs) is failing to understand what CSFs are in the first place. Managers turn to the results of research by others, projects often done by academics in the pursuit of an advanced degree. The research objective is to produce a list of generalized CSFs.  Once the list is published, the research is completed, the degree is granted, and the researcher goes on with their life. No measures are suggested. Many researchers worldwide, all with the same objective, have published different sets of CSFs. There is no guidance on which list to use. The biggest problem is that all the research was conducted using surveys of large numbers of managers, and there has never been a valid list of CSFs produced from surveys. Using surveys to identify CSFs has several fundamental flaws.  Some, noted in the Introduction to the book, are:

• The assumption that project managers know how to identify their CSFs,
• The failure to recognize that CSFs are contextually relevant to the manager, and therefore, the elimination of anything not generalizable, is contrary to the definition of CSF.
• The failure to understand that Critical Success Factors are, in fact, critical for a specific manager, and that all must be done well.  CSFs are not something you pick from a menu, like a survey result, hoping you chose the right ones.
• The absence of any longitudinal studies. There was no follow-up with any of the managers surveyed to validate the study's results or to determine whether and how they utilized the CSFs identified in the survey.
• There was no attempt to identify measures for the identified CSFs to help managers track their success in meeting the CSFs.  

Does your company actively use and apply critical success factors (CSFs) in its operations? Does your organization rely on surveys to determine which CSFs to prioritize? And do you agree with the mistakes James H. Dobbins identifies in this area?

What is the Main Purpose for Combining and Implementing the Theory of Constraints, Lean, and Six Sigma?

Back in May, Bob Sproull and Matt Hutcheson published a book entitled The New Beginning: A Business Novel on How to Successfully Implement the Combination of The Theory of Constraints, Lean, and Six Sigma to Drive Profit Margins. Essentially, this book teaches the reader how to successfully combine and implement the Theory of Constraints, Lean, and Six Sigma to produce results that many companies only dream of having. It covers a variety of different company types including manufacturing and healthcare.

When I spoke with Bob in July, I asked him: "What is the main purpose for combining and implementing the Theory of Constraints, Lean, and Six Sigma?" Here is his full answer:

The main purpose for combining and implementing the Theory of Constraints, Lean, and Six Sigma is quite simply to maximize a company’s profitability.  Each of the three individual components serves a completely different purpose, but it all starts with the Theory of Constraints. The Theory of Constraints provides the needed focus and leverage point, meaning that the primary reason many improvement initiatives fail to deliver hoped-for profit levels is that many times they are focused on the wrong area of the system. It matters not whether the system is a manufacturing or service system, because each type of system has a constraining factor that encumbers the output of the system.  While the Theory of Constraints locates the correct focal point for improvement, Lean works to reduce waste, while Six Sigma reduces and controls variation. Both waste and variation encumber systems and therefore reduce the system output, which translates into less than desired profitability. By combining the Theory of Constraints, Lean, and Six Sigma, maximum profitability will be achieved.

The Theory of Constraints offers so many different tools and techniques that are completely different from many continuous improvement professionals utilize.  In the book The New Beginning, I insert these tools as part of the business novel format.  One of the tools is a different form of accounting known as Throughput Accounting.  It’s not a replacement for traditional Cost Accounting, but it is used throughout The New Beginning, as a way to make better financial decisions.  When I learned this form of accounting, it changed my entire approach to maximizing profitability.  While traditional Cost Accounting emphasizes that the key to profitability is through how much money can be saved, Throughput Accounting teaches the reader that the real key to improving profits is through how much money can be made. The difference between saving money and making money is profoundly different. In The New Beginning, I use numerous examples of how to use Throughput Accounting to drive profit margins upward.

Another valuable addition that can be realized by using the Theory of Constraints is the method used to order parts and raw materials. While most companies use something referred to as the Min/Max System, the Theory of Constraints utilizes something referred to as the TOC Replenishment Method, and the results are dramatically different!  In The New Beginning, I go to great lengths to explain this methodology and the results are dramatically different when compared to the Min/Max System.  By using the TOC Replenishment Method, companies can reduce their inventory by about fifty percent while virtually eliminating stock-outs!  Imagine a company being able to reduce their on-hand inventory by fifty percent and not worrying about stock-outs of needed parts and/or raw materials. Think about what that would do to a company’s profitability!

Another Theory of Constraints tool brought forth in The New Beginning is a logic tool known as The Goal Tree.  The Goal Tree is an important tool that can be used to develop a company’s improvement plan. In The New Beginning, I have provided examples from two distinctly different companies.  One company is a manufacturing company while the other one is oriented in healthcare. That is a series of completely different hospital types. It matters not what type of company attempts to use The Goal Tree, because of the logical method it uses to construct it. The method developed in this book is first, the creation of The Goal Tree which has an overall Goal at the top, followed by critical success factors need to achieve the company’s goal, and finally necessary conditions needed to achieve each of the critical success factors. When the Goal Tree is completed, it can then be used to assess the status of each of the Goal Tree entities. When the assessment is complete, The Goal Tree is then used to develop an improvement plan. As is demonstrated in The New Beginning, The Goal Tree is an important tool used to develop a company’s improvement plan.

The New Beginning was written as a sequel to another business novel I wrote entitled The Secret to Maximizing Profitability and both have been well received by the readers. The good news is, both books are centered on completely different company types, but in both books, I go into great detail on how to combine the three initiatives, namely Theory of Constraint, Lean, and Six Sigma.  It is my hope that both books will be enjoyed by all readers, but not only enjoyed, but also used to maximize your company’s profitability. I co-authored this book with Matt Hutcheson who is such a valuable contributor to the book’s success!

What do you think of Bob's perspective? Have you tried to combine Theory of Constraints, Lean, and Six Sigma in your organization? If so, what results did you expect and what did you receive? 

What is Critical to Being Lean?

When analyzing specific processes during a lean initiative, the primary goal is to eliminate all waste and streamline all the activities and subprocesses. But documenting process maps and product flows can be overwhelming – the focus often becomes blurred and the mass of information generates more confusion than insight. Ultimately, the improvement plan fails or just achieves marginal results.

I asked Marvin Howell (author of Critical Success Factors Simplified: Implementing the Powerful Drivers of Dramatic Business Improvement) to explain where practitioners should begin and what questions should be asked to keep the plan on course. He replied:

"First, they need to define the existing process. Then they must know what waste is and what is not. If not waste, it must add value to the process; otherwise get rid of it. What are the inputs to the process? Are they all required and how do we ensure they are quality? What is the product we are producing? Do we know what the customer’s requirements are? How satisfied were the customers with past products or services provided to them? Have their expectations changed? If yes, why? What are the desired outcomes such as cost, quality level, time to market, efficiency or productivity, sales and market share? Do we need to retrain the process participants in the new process? How do we ensure that the new lean process will be operational in time to gain the market share we desire? Is there a tool or technique that will help us ensure what is critical is achieved? Can we use it to measure progress and have time to take corrective action if something goes wrong? Is the technique complicated requiring engineers or scientists to accomplish? The answer is critical success factors (CSFs).

Define your goal, purpose, or objective. Then ask what is critical to achieve the goal or objective. Next, measure the progress. Monitor the progress, check and take corrective action if needed. In other words, use the plan-do-check-act method (the Deming Wheel). Anyone can use the technique to help achieve success. Will you know what is critical? Ask anyone that has an unsuccessful or has a failed project or objective why it happened? You can bet they know. Of course, their answer will be one or more of the CSFs that should have been identified prior to starting the effort, measured, and checked along the implementation path to make sure it would be achieved. The CSFs method should be used on any improvement effort and, yes, on every lean initiative."