What Happens When Two Automakers Cross Paths at an Airport?

I actually had to read this great article over on the International Business Times site a couple of times to ensure I got it right! Toyota and Ford Motor Company will work together to develop a gas-electric hybrid fuel system for their respective pickup trucks and SUVs. According to the article, the seeds of the idea were planted when Ford CEO Alan Mulally and Toyota CEO Akio Toyoda "crossed paths at an airport." I guess it should not be that surprising considering Alan Mulally was an executive at Boeing prior to his position as CEO at Ford -- Boeing was an ardent adopter of the Toyota Production System, which helped develop one of Boeing's best-selling jet airliners: the 777. I'm glad the article included some lines about the long history the two companies have shared dating back to the 1930s -- especially  Kiichiro Toyoda's (Toyota automotive founder) admiration for Henry Ford's 1926 book Today and Tomorrow.

What are you thoughts on this joint venture? Is it a win-win? Do you think it will ultimately benefit the consumer?