The "Blendification" of Your Organization's Culture, Strategy, and Execution

Early in June, Dan Bruder published an exciting new book entitled, The Blendification System: Activating Potential by Connecting Culture, Strategy, and Execution. By focusing on the unifying purpose within each organization, this book promotes alignment between leadership and employees setting a clear, strong foundation in which every individual can thrive.

During a recent conversation with Dan, I asked him a series of questions about the book and the connection between employees, customers, and communities. Here are the important questions followed by Dan's answers:

“What is the connection between culture, strategy, and execution and why are most companies not embracing it?”

Companies are at the forefront of fostering growth within society and communities. In the US, adults spend over 50% of their waking time in work- or work-related activities.  Work is where people come together on a regular basis with the primary purpose of identifying and satisfying society’s needs.  For companies to realize their potential, they must break away from the model of oversimplification and internal silos. Human beings can accomplish tremendous outcomes when motivated, challenged, and connected.  Unfortunately, business has diminished employee motivation by relegating people to functional silos and meaningless task-oriented behaviors.

"Why aren’t companies embracing the connection between culture, strategy, and execution?"

There are three primary components that are critical for organizations to realize their potential.  They are culture, strategy, and execution.  Historically, there has been little intentionality around designing an exceptional culture while strategy has been something the executive elite do every year or two and it typically is not cascaded through the organization.  Similarly, execution has not been embedded in the culture or aligned with the strategy and employees do not see how their jobs make a difference. Generally, there has been little focus on deliberately designing culture, strategy, and execution as a connected system where each complement and complete the other.  This is primarily related to executive leaders and founders not fully grasping the potential of a united team and their ability to truly make a difference.  Essentially, it is easier to pursue profit than potential.

"Why should companies embrace the connection between culture, strategy, and execution?"

Culture, strategy, and execution are seamlessly designed and implemented together in The Blendification® System.   When these three business components are purposefully created and connected, companies experience substantial growth in engagement, innovation, and outcomes.  As the entire company aligns on a common cultural cause, the strategic platform becomes the path for employees to realize their human potential.  Finally, the execution of the strategic platform enables employees to align their work with making a positive impact on their communities.  Thus, the systematic blending of culture, strategy, and execution enables companies to be at the forefront of advancing society through their employees, customers, and communities.

What do you think of Dan's ideas? Does your company suffer from disconnects among the culture, strategy, and execution platform?