During a recent conversation with Dan, I asked him a series of questions about the book and the connection between employees, customers, and communities. Here are the important questions followed by Dan's answers:
“What is the connection between
culture, strategy, and execution and why are most companies not embracing it?”
Companies are at the forefront of fostering growth within
society and communities. In the US, adults spend over 50% of their waking time
in work- or work-related activities.
Work is where people come together on a regular basis with the primary
purpose of identifying and satisfying society’s needs. For companies to realize their potential,
they must break away from the model of oversimplification and internal silos. Human
beings can accomplish tremendous outcomes when motivated, challenged, and
connected. Unfortunately, business has
diminished employee motivation by relegating people to functional silos and
meaningless task-oriented behaviors.
"Why aren’t companies embracing the connection between
culture, strategy, and execution?"
There are three primary components that are critical for organizations
to realize their potential. They are
culture, strategy, and execution.
Historically, there has been little intentionality around designing an
exceptional culture while strategy has been something the executive elite do
every year or two and it typically is not cascaded through the organization. Similarly, execution has not been embedded in
the culture or aligned with the strategy and employees do not see how their
jobs make a difference. Generally, there has been little focus on deliberately
designing culture, strategy, and execution as a connected system where each
complement and complete the other. This
is primarily related to executive leaders and founders not fully grasping the
potential of a united team and their ability to truly make a difference. Essentially, it is easier to pursue profit
than potential.
"Why should companies embrace the connection between
culture, strategy, and execution?"
Culture, strategy, and execution are seamlessly designed and
implemented together in The Blendification® System. When these three business components are
purposefully created and connected, companies experience substantial growth in
engagement, innovation, and outcomes. As
the entire company aligns on a common cultural cause, the strategic platform
becomes the path for employees to realize their human potential. Finally, the execution of the strategic
platform enables employees to align their work with making a positive impact on
their communities. Thus, the systematic blending
of culture, strategy, and execution enables companies to be at the forefront of
advancing society through their employees, customers, and communities.
What do you think of Dan's ideas? Does your company suffer from disconnects among the culture, strategy, and execution platform?